This one :
I don’t like it. Not at all. I think it’s arrogant, it’s wrong, and it’s design looks like a 5th grader made it on daddy’s laptop before school.
It is arrogant to yell at me through capitalizing, or do they think I’m vision-impaired ? And it is even more arrogant to state something as stupid as “Telling the Truth since 1963″. I have to say, I don’t want AA to represent me if they come across as such a bunch of arrogant sleazebags.
The billboard is also wrong, because demonstrably not all religions are scams, for any definition of “scam”, the most common being that of a fraudulent business scheme. You could argue that 1. most religions did not start out as fraudulent business schemes, even if you might be inclined to call them thusly today, and 2. religions are not so much business, e.g. money making schemes, but “soul” winning schemes, who want to make people believe in superstition and myth without evidence. So even in the most benevolent interpretation, the word “scam” is problematic, and the statement on the billboard is wrong.
The design, well, maybe they wanted to give it this almost symbolic look to keep it simple so that people “get it”. I don’t know. I think it looks pitiful.
This is not a good example of atheist media campaigning. Lose the arrogance, AA, don’t yell at me in capitals, and find a new designer. In the meantime, don’t speak for me.